John Mohler is a market research and insights leader with more than two decades of experience supporting organizations across the private and public sectors. His work spans financial services, travel and tourism, public affairs, retail, consumer products, and government services, helping clients design research programs that deliver measurable value.
Over the course of his career, John has led syndicated and custom research initiatives, built and managed research panels, and supported complex, multi-stakeholder programs. He previously served as Vice President at Ipsos, where he led innovation and product development.
Throughout this work, he observed a common challenge: strong research initiatives are often launched without sufficient structure, long-term planning, or alignment with business realities. As a result, organizations may generate large volumes of data without realizing their full strategic potential.
This experience led to the development of the ADD Framework — a practical approach to assessing needs, designing effective programs, and delivering sustained value. The framework helps organizations think systematically about their insights investments and avoid fragmented or reactive decision-making.
Through Trendline Research, John works as a strategic partner to organizations seeking to strengthen how they generate, manage, and leverage insights.
John Mohler, Founder
Trusted Adviser
“John is a person of exceptional integrity and a master of the dying art of paying attention. If you want someone who’s not just smart and experienced, but fully invested in your success, John’s your man.”
Daniel Bernhard | CEO | Institute for Canadian Citizenship
Strategic Builder
“John is one of those rare people who pairs a sharp strategic mind with a steady, unflappable presence. He’s incredibly easy to work with and brings real expertise in building and refining syndicated research products that clients genuinely value. He listens, adapts, and strengthens relationships.”
Rick Lempera | Partner | Burak Jacobson Research
Research Design Leader
“In my role leading the analytics and modeling department at Ipsos, I supported multiple teams running large-scale longitudinal and syndicated studies. John’s insights programs set the gold standard for strategic design, methodological rigor, and value delivery.”
Sasha Rozhnov | Data Scientist, FCC |Former Head of Analytics, Ipsos
Perceptive Strategist
“I’ve relied on John’s collaborative energy and strategic insight for many years. He listens deeply, gets to the heart of what’s needed, and develops thoughtful, innovative solutions that create alignment and real progress.”
Laura Craig | Partner |Twenty44
Principled Collaborator
“John is one of the most genuinely kind and principled people I’ve had the pleasure of knowing. Anyone who works with him can expect honesty, high ethical standards, respect, and a thoughtful partnership.”
Sanyam Sethi | Vice President of Public Affairs | Ipsos
End-to-end Partner
“John was instrumental in helping us develop and launch a successful research product, from concept to market. His rare combination of research expertise, innovative thinking, and commercial acumen made him an exceptional partner throughout the entire process.”
George Carothers | Senior Director | Institute for Canadian Citizenship
